These segmented emails have a 46% higher average open rate. AI can set up a dynamic system of segmentation that goes beyond age, location, and other parameters and even factor in complexities like behavioral and psychographic data. With high volumes of customer data available, it’s virtually impossible to segregate customers manually.Īdditionally, every customer’s segmentation may depend on variables such as location, gender, age, preferences, buying history, and more. Segmentation is another way AI can improve your email marketing strategy. AI maintaining mailing list hygiene boosts email deliverability. As such, manually pruning your mailing list can be tedious and resource-intensive.įortunately, AI-based tools such as ActiveCampaign can help validate emails, delete outdated contacts, and automatically update details such as job titles, email addresses, contact info, etc. Maintain Mailing List HygieneĮmail marketing database decay at the rate of 22.5% per year. At this point, you can combine natural language generation (NLG) with deep learning, another AI technology that can further streamline the copy through advanced segmentation and use dynamic elements to make the email even more intriguing and actionable.įor example, you can use ChatGPT to write an onboarding email copy for your website. You can even use it to craft custom email copy that are more likely to convert. Subject lines are not the only content that NLG can write. Create Compelling Email Copy with AI Help In short, they allow you to hack your way to winning subject lines and impressive open rates! 2. Fortunately, AI-powered tools that use natural language generation (NLG) can analyze tons of data to create riveting subject lines that conform to your brand voice. Unsurprisingly, squeezing your email intent, eliciting curiosity, and blending emotion in mere 9-10 words is tough. Don’t believe us? Ask the 69% of email recipients who mark an email as spam upon reading the subject line! Given this effect, you need to put a lot of thought and effort into your subject line. Your email subject line can make or break the entire email marketing campaign. Get Started For Free 6 Best Ways to Use AI in an Email Marketing StrategyĪre you excited to bask in the benefits discussed above? Then, here are six actionable ways to introduce AI in your email marketing strategy: 1. With an AI email marketing strategy, you can leverage high volumes of customer data, go beyond personalization, and win over your customers through hyper-personalization.
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